In the world of web advertising. None has generated more consumer response than by pay-per-click (PPC) advertising.
The advantage of PPC advertising is its inherent flexibility. Traffic arrives instantly from actual users and performance is measured in real time.
Currently, Google and Yahoo! are two giants that dominate the field. Google Adwords is a pay-per-click advertising engine that makes use of its largely popular search engine to encourage browsers to access client websites for a minimal fee. It currently has the largest distribution network compared to Yahoo! and the prices are relatively competitive with results.
For the advertiser considering this form of marketing, using pay-per-click strategies can be a daunting task. But the advertiser just needs to keep in mind a few pointers before plunging headlong into the fray.
1. Create ads with a high click-through rate. Click-through rate is the measure of relevancy in Google Adwords. The more people who enter your site means in theory that more people find your sites content relevant to their search.
2. Choose your keywords carefully. Keywords are the links to which browsers will be able...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
