The real secret to small business success has nothing to do with technology tools, the internet or anything like that. In fact, it isnt even a real secret. It has been around since man started to communicate. Its WORDS!
Words carry enormous power. They can make you laugh hysterically, or destroy a relationship or friendship. Words have more power in them than any other tool at your disposal.
Effective use of words, especially in business, means skyrocketing sales, satisfied clients, happy employees, and a profitable and secure future. Yet, less than 1% of small entrepreneur businesses use words with full power.
The power of words can be learned and used effectively by anyone, and when this power is harnessed theres nothing on this earth that can stop you. This art of using words is what is called copy writing. It makes or breaks your sales and advertising material.
One of the ways an amateur copywriter who is writing for his own product or business can beat the experienced pro is by infusing the sales letter or ad with his own, honest, intense enthusiasm. When doing selling in print, enthusiasm is just as important as in face-to-face...
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