A study by TNS Research in August of 2006 shows that 87% of online shoppers are concerned with credit card fraud and 85% of online shoppers are concerned about identity theft when providing their credit information online. As an online retailer, you must work to gain trust of your customers in order to enable success of your e-commerce business. It certainly won’t do if 65% of your site shoppers discontinue their orders before paying because of the check-out process!
How do you gain the trust of your online shoppers? Most online customers have learned to check for the “https” in the URL address as well as the little closed padlock graphic of the VeriSign Secured Seal. There are other security companies providing secure transactions online, but other studies have shown that 79% of United States online shoppers recognize the VeriSign Secured Seal, which is much higher than any other secure mark. In addition to the “https” and closed lock image, the newest web browsers are also able to support the green address bar whenever an authenticated certificate is detected- to give shoppers yet another method of verifying a secure website for online...
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