Blogging is only successful if you can see it as a dual marketing tool. The third part of the blogging business triad is a dual product. There is the product you are selling on your website (or from others) and then there is your opinion. You cant sell a product through blogging unless you can convince the reader to buy your opinions. Whatever you decide to sell make sure you can back it up with your reputation because when it comes to blogging what you are blogging can be gold.
The trick to writing a great business blog is to realize that you are not just selling your products, you are also selling yourself. If you cant sell yourself then others are not likely to buy from you. This is why writing a blog can actually be detrimental to individuals who are selling a product they dont really believe in or who are simply just terrible when it comes to expressing themselves. A lack of enthusiasm is also really damaging and stealing from other sites can actually sabotage your business completely.
Remember that unlike other business situations, blogging means that you have to sell is yourself. Others have to buy into your beliefs and opinions and give you credibility as...
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