We are all familiar with name brand products in the stores. Companies have learned they can sell more of their product if they can make you associate the name closely with a particular service or advantage.
Branding yourself is a relatively new concept in the world of employment, but basically it uses the same strategy, only this time the product is you. Branding yourself is a way of making it clear to potential employers or clients what, in particular, you might be able to do for them.
Successful products have slogans, and so can you. When someone asks you what you do for a living, do you answer with your job title? Do you say, for instance, “I am a manager.” This is hardly inspiring. Or do you say something like, “I work for the Whats-it Manufacturing Plant.” That mentions them, but it does not identify you. Branding is a way of identifying yourself with special qualities, just like short advertising slogans will identify a product with special qualities. Mercedes Benz is, “Engineered like no other car in the world.” Holiday Inn is, “Pleasing people the world over.” With Polaroid, “The fun develops...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
