Sell Like a Girl, Or What a 12-year-old Can Teach You About Sales
Yup, its Girl Scout Cookie time in our part of the world. [And, yes, my English teacher DID tell me never to start a sentence with the word Yup.] For those of you who are unfamiliar with the sights, tastes, and overall experience of helping your daughters sell Thin Mints, Samoas, and Do-Si-Dos, youre missing a fundamental and wide-ranging education about the dynamics of sales, selling, and salespeople.
Here are some points Ive garnered while helping my daughter, Rebecca, age 11, and Troop 3129, make their sales numbers. These pointers are hard-earned, field-tested, and as applicable to you and your business as they are to Rebecca and hers.
1. Its who you know. Its true: the cookie business is a relationship business. Our next-door neighbor bought 9 boxes Bam! Neighbors on the other side, 2 boxes, then 3, then more. Why? Because Rebecca had something to sell. Whats your personal brand doing these days? If you switched products, services, or companies, would people buy from you JUST BECAUSE ITS YOU?
2. Its not about the product. Its time to get the lawyers upset. Ready? Girl Scout...
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