Sell Your Successes: 3 Techniques That Can Lower Your Marketing Costs & Energize Your Business
I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of selling your successes.
Hmmm Sell your successes What could that mean?
Simply put, when you walk the talk, talk the walk. Adjust your marketing and sales conversations and materials to reflect how your product or services helped someone achieve what they wanted.
Now how do you do this? Well here are 3 techniques that when applied effectively can lower your marketing costs & energize your business.
1. Let Testimonials Pave the Way
To best illustrate this technique, let me share with you a line that I use often that goes something like this: If I tell you that Im great at what I do, at best youll take it with a grain of salt, but if an unbiased third-party tells you that Im great at what I do, youll tend to believe them. In other words, people tend to give more credence to what someone else says about you rather than what you say about yourself.
So use every...
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