Experts say that there are societal trends in play that are precipitating a return to pre-industrial era ways of survival. In the face of changing economic realities and disillusionment, many people are questioning the ways they currently make money and are seeking alternate means of income. But, instead of simply getting another job, or opening a fast-food franchise, many are instead asking, “What am I good at?” “What’s my passion?”
Today’s trends are all pointing to a move back to the way things were. At the very least, as the economic landscape becomes more uncertain, people need to look at options for increasing their streams of income. It may be only way to survive.
However, there is also a new awareness developing among those who are seeking to flex their entrepreneurial muscles. The question this time is: What sort of business does it make sense to start in these times of global change?
To lay the foundation for my response, I’d like to introduce you to a term with which you’re probably already familiar. The term is “catalyst.” As you may remember from high school chemistry class, a catalyst...
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