Have you ever dreamed of selling your book to a large corporation? A sale that would register several thousand copies of non-returnable product on the book sale meter? What’s that? You’ve never thought of it, you say? Well, never fear! It’s not too late to pursue this avenue, especially if you have a book ripe for a particular market.
Before you embark on this project, it’s important to understand the possibilities out there. Start being aware of incentive items you might see and understand how they are used. Many are offered as consumer gifts or incentives while others are used as training tools or morale boosters for employees.
Some examples of premium sales might be:
Books offered at yearly company sales meetings
Books offered to consumers at a discount (consumers are usually asked to send in product UPC’s to qualify for these specials)
Books offered to new customers at financial institutions
Books offered to new home buyers
Books offered to new magazine subscribers
To determine the market segment you want to go after, study your book first for obvious clues. If you’ve mentioned...
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