Since the internet arrived many years ago it has brought with it endless time and money saving opportunities. This is certainly true for those selling vehicles.
It was not so long ago that all vehicles being sold privately were done so using the traditional method of print advertising. Although this is of course still very popular, the attractions of internet advertising are many.
The potential audience reach alone should persuade a vehicle seller to consider the internet as a valuable advertising method, but then when you add to that the cost saving opportunity; it really should be the first choice method.
More than likely you will find that print advertising is more expensive than online, and also much more limited too. A typical newspaper for example, may provide a limit of around 20 words and a space for one photo (if you’re lucky!). Take on the other hand an automobile classified site. A page dedicated solely to your vehicle with multiple photos and virtually unlimited description length is not uncommon for a fraction of the price.
So what about the audience reach of both methods?
Let us take print advertising. A more common...
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