Because of the anonymous nature of the internet people are generally more skeptical when it comes to doing business online. Owing partly to famous internet scams sensationalized by the media and to bad personal experiences online, people are less likely to trust a party whom they’ve never met in person.
As an online marketer, you face the challenge of building trust and loyalty without the benefit of a physical handshake, a face-to-face meeting, or even a smile. To this end online forums can provide an excellent way to build meaningful relationships with people and attract new customers.
By joining a forum in your area of expertise, you gain access to a community that shares your interests as well as a pool of potential customers. There are countless forums dealing with just about any topic imaginable. The vast majority of forums do not charge you a fee to register or post messages. Many allow you to include with your posts self-promotional “signatures” that you can use to promote your business and link to your website.
A good way to locate a forum relevant to your line of business is to do a keyword search using one of the major...
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