When a web user visits a search engine they will type in a search term they want to search and then wait for the results. What they wind up with are results that may include more than a million web pages each ranked according to the terms of the search engine.
If you are an online business can you reasonably expect a site searcher to wade through 50 pages of results to find your store? I think it is more reasonable to assume you have 3-5 pages at the most to catch potential customers.
If consumers dont find what they are looking for by then their interest diminished or they will try their search using a new set of keywords.
Its not enough to simply develop a new website and hope it catches on. You have to be proactive in getting your name out there. The best term for marketing to the Internet is Search Engine Optimization (SEO). While there are a wide variety of marketing possibilities online it really has to start with SEO strategies.
If you cant catch the attention of the search engines it will be almost impossible to catch the attention of potential customers.
Why?
It is estimated that over 90% of new destinations determined by web...
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