Some Search Engine Optimization (SEO) firms can toss around a lot of important terms and promise unbelievable results, but often the results are short-lived and the SEO terms they use are convenient in intimidating the faint of heart into subscribing to their services. After all if you cant understand what they are saying how are you supposed to understand how to do it yourself?
While it is possible to develop a masterfully designed SEO strategy for use on your website by accessing the skills of others, the truth is paying a third party for work you can do yourself may not be the wisest use of company assets, although most SEO companies would likely dispute my claim since, of course, their livelihood largely depends on your ignorance.
Did you know the primary influence on SEO success is keyword rich content? The content you write and the way that you say it has a profound effect on the way search engines determine your site rankings.
If you take no other advice on SEO take this one and implement it yourself. The primary search engines work to rank sites based on predominant keywords or key phrases.
You will discover that online visitors and search...
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