A badly designed website is not one that is naturally search engine optimized. Organic search engine optimization comes from a site that was well thought out in the first place.
You have to be a bit of an architect to design a web site. Before you start you need to draw a map of all of the elements that will be contained in your site and then assign them to their appropriate pages. Remember too, that web pages can be thought of as “pages within pages” or drawers that contain such money generating tools as search engine plug ins and pay per click engines.
If you want to use the “drawers” metaphor try adhering to the following rules —
The Home Page contains links to everything that is on your site as well as two very important plugs ins:
1. a request for an email address
2. a pay per click search engine.
The Products or Catalogue page contains your products as well as:
Links to affiliates
Links to written outsourced information about your products
Links to a payment system
.jpg thumbnails that when clicked on lead to even more details about the product such as price...
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