Links the official currency of SEO-land
In this article I often use the words credibility, authority, confidence, reputation, etc. I may be inconsistent with my use of words, but they all refer to the same thing – this abstract currency that flows among sites that link to each other.
When page A links to page B, page A gives page B a fraction of its authority. If page A has too many outgoing links, it will end up with little authority. Similarly, if page B has few links but receives many links, it will end up with a great deal of authority. Keep this concept in mind when you read the new few sections of this article.
Incoming Links
The value of an incoming link depends on:
The content of the linking page
The link text
The content immediately around the link
The number of links on the page
The position of the link within the content (header, footer, main body?)
How well the content of the linking page compares to that of the target website
If youre considering purchasing incoming links, I strongly recommend you consider all the points above before reaching for your wallet.
Incoming links cannot...
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