Have you ever wondered why radio stations use jingles? A mini-song (jingle) is played several times each hour. Listeners can get to the place where they know that jingle by heart and can sing it even when the radio is off. The jingle is used going into a weather break or back into music. The jingle seems ever present on radio, but why?
The reason many radio stations use the jingle is the same reason online business conforms to Search Engine Optimization (SEO). The more you tastefully use either the jingle for radio or keywords for your business website the more visibility you generate.
If done correctly the keywords that you use in the totality of your content will be very apparent if the reader is looking for it, but undetectable to most readers. That means that the content is not stuffed with keywords or key phrases. The content should flow very naturally without feeling as though you are tripping over the same words over and over again.
Its the same way with radio jingles, they are audibly present, but should mesh well with everything else that is offered on the airwaves to allow the repeated message to be absorbed in an acceptable way.
SEO can be...
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