SEO is a continuing process and one that should not be ignored. As you know, or will soon realize, is that the search engines are the main entry point at which your customers will find your website. But there are other issues you must be aware of to get the targeted customers that you want.
Keywords
You may have optimized your webpages and people are coming — but not many. Why? It could be the keywords you are choosing.
Choosing the right keywords take time and effort, and it is an important factor to consider. When choosing keywords you should be asking yourself –
1.) What are the exact words people are using to find the product or service that you are offering. For example: Is it refurbished tools, cheap tools, free tools, red, ugly tools — you get my meaning.
2.) Are my keywords too general, or overused. If the keywords are too general, you may receive visitors that are not buyers, just browsers. If the keywords are overused, you may be so far down in the search engine rankings that your site will never be seen.
3.) Do you have your keywords or keyword phases in your “Title Tag”. Your keywords in the...