Banner ads are going out of style as a pay-per-click way of garnering income. However does this mean that you should discard your banner ads and trade them in for another type of SEO.
There are several ways that tell whether or not your banner ad is worth keeping.
You need to somehow keep track of your page Impressions. This term is the number of times a particular web page has been requested from the server. Advertisers are interested in knowing how many page views they are being offered before they do a banner exchange with you. If you dont have a high rate of page impressions then the banner ad is not doing much for you.
Another thing to do is examine your Click-through rate (CTR). This describes the ratio of page views to clicks. It tells you in the form of a percentage the total number of web visitors who actually clicked on the banner ad. The typical click-through-rate of payment is a measly 1 percent and if you are not even making that then the program is not working for you.
If you are thinking of starting a banner ad click through or pay per click type ad campaign you should make sure that the banner relates to your web content. Otherwise...
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