Most experts in Search Engine Optimization (SEO) will recommend the use of knowledge-based articles as a key component to your sites overall health and search engine visibility.
Applicable articles are solid SEO performers because they increase site rankings while providing your potential customers with the information they need to make an informed choice regarding your product or service.
Another solid performer for SEO is inbound links to your website. For instance if there are 100 websites that link to your website this indicates your site has something worth visiting. If you have thousands of links it will register a greater level of trust in your site.
Inbound links coupled with knowledge-based content is the premise of various Article Exchange programs. In essence, you supply original article content to a similar or complimentary site. In turn, they provide original article content for your site. In the tag line or bio section of the article a keyword or key phrase is used that is directly related to your site. The article you supply will also contain a link that directs the reader to your site.
In a best-case scenario you will provide content...
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