If you are starting a home base Internet business you might be thinking, What does branding have to do with me. You are never too small as a business to start thinking about branding. For one thing, your brand should reflect two or three keywords that people search for when they look for products or services on the Internet. Branding is an important concept to grip simply because it summarizes everything about your business that will leave a lasting impression. Very often the titles and phrases that you come up with to brand your site are exactly what your customers will be looking for when they do that search, so taking the time to focus your brand and define what your company is about really helps make your SEO goals clear. Yet another intention of branding is about making your customer remember you even if they visit your site and decide not to buy anything that particular day. If you are branded properly then they will remember and come back for a second look and likely a sale.
A good example of a good brand is Kleenex. It is hard not to think of facial tissues without thinking about Kleenex. Another classic example is Coca Cola. It is hard not to think about cola...