You have two choices to consider when trying get your site ranked higher in search engines. You can hire a Search Engine Optimization Company that is an expert in the field or if you have some time, you can do it yourself.
Research your Keywords
Ask yourself what keywords you think someone might type in when searching for products you sell or services you provide. Though a keyword may be only one word it is usually a phrase made up of keywords. Phrases are more specific and will more than likely be what potential customers use when searching for products or services online.
After a quick brainstorming session write down all that you were able to come up with. Make sure to consider geographical phrases if they are important to your customers and dont forget of alternative words that could be used (an example could be new car Littleton). Make sure to surf the websites of your competition to get more ideas until you can come up with a list in the neighborhood of 20 to 30.
Now you should take two keywords from your list that you feel potential customers will use most frequently. Take into consideration that popular keywords are also competitive keywords...