One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases. Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings.
Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very heavily on meta-title and other html or code-based SEO strategies for sites that are less content oriented.
Purists on both sides of the argument will say their approach is far superior to the other. For the content sites they can judge their success through keyword strategies that are observable in long-term site rankings. For the non-content sites they can observe keywords or phrases being used to determine site rankings from a more technical source in behind-the-scenes code.
So, which is the better approach?
Both.
This really is a matter of being able to have your cake and eat it too. You can maximize SEO strategies in the coding on your site while infusing your website with...
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