In order for a website to have good results in the search engine results it needs to have a number of key elements.
The first element is copy, without much copy your website will never rank anywhere.
This is because search engines have programs called spiders which go out and scour the web they read and index text.
The spiders cannot read pictures, flash or pretty designs. Many website owners or website designers are obsessed with creating sites that look good. Unfortunately, a great looking website with no visitors is worse than a bad looking website with lots of visitors.
As previously mentioned search engine spiders recognise certain text, this text is called Keywords.
Keywords are individual words or phrases that you would like your website to rank for.
Now everyone wants their website to rank for single words like: Watches. However, this is not suggested because single word phrases are too generic and competition is fierce for single word search terms.
So, apart from not being able to rank for the word, you wont get the right type of customers ringing you.
Instead of people wanting to buy a cheap watch, you will get...
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