As a website owner it is perfectly natural to expect your website to rank near the top of the search results. After all, with all that fantastic content that youve just spent days and weeks fine-tuning, how could it not be immensely popular?
And as sure as night follows day, when your site fails to make the first page its tempting to blame Google, because, how could your beautiful new website be the problem?
So, take a deep breath and read the next line.
Its not Googles fault, its not your websites fault: its your fault.
Sorry, but you havent finished the job. Your next task is going to be challenging, but in this new world, competition is fierce, and to finish the job youll need to pay careful attention to the various ways you can claw your site up the rankings.
But dont despair. You can get help, it even has a name Search Engine Optimization (SEO) and there are plenty of consultants and companies offering SEO services, the only problem is sorting the wheat from the chaff. Luckily for you, you are just about to read The Six Golden Rules for Choosing an SEO consultant.
Golden Rule Number 1: Contacted by an SEO firm? Keep your wits...
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