Keyword inventory tools such as the free ones at Google and on Overture or the paid ones such as Wordtracker are not the only sources of inspiration for your SEO content. Two great places to find keywords are in your web logs and email.
One of the best source of article topics that are naturally search engine optimized are reflected in the phrases that your customer use when they ask questions about you as an expert or about your products or services? What sort of posts do they leave on your blog or chat forum? Examining this material may give you more targeted keywords and key phrases then a SEO keyword tool ever might!
Also the great thing of finding these search engine friendly key phrases on your site already means that you don’t have to rewrite content to suit the search engines. There is no harm in giving this novel approach to finding keywords for your pay per click advertisements and other forms of online promotion.
Another way to find keyword search phrases for you site would be to do some very specific targeted research by sending out a questionnaire to the people your customer mailing list to see what they would like to see in terms of...