Once you have selected the keywords that you want to use in your SEO there are ways that you can use them to intelligently increase the attractiveness of your copy to both readers and the search engines.
First of all it is key to use keywords and keyword phrases in all of your headlines and subtitles. However only do this if the keyword actually augments rather than distorts the title of your site. Your best bet is to try to keep the title a complete sentence well at the same time trying to capture the gist by using one or two well-chosen, high ranking keywords. When writing copy try using keywords in the first sentence, last sentence and at least once in each paragraph. This is a rule that many professional SEO copywriters follow in attempt to make their technical writing sound more like “natural language.” Both humans and spiders dislike robotic language.
Dont be afraid to bold, underline or italicize your keywords. They also stand out if they are used in bulleted links or if they are included in photo or image captions. This type of treatment can help highlight the words or phrases, not only to the reader, but also for the search...
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