There is a lot of talk in the town regarding the latest Google update, which has been nick named as Jagger. Jagger is a 3-part Google update that has changed some of the important rules of determining page rank and this has affected the SEO community in its entirety.
The new Google update has affected the website page ranking and the key areas, which have got affected are:
Your web page history
Method for counting back links
Web site content and structure
Let us look at each one of the affected areas.
Your web page history
One of the important aspects driving Google ranking is the history of your site. If your website has been online for a longer duration then your chances of getting a better page ranking is higher. If a particular internal page from your website has been live for a longer period of time then it will have a better page rank for additional phrases.
So you will have to consider the amount of time your website has been live. In such a scenario, you should approach the promotion of a competitive phrase by selecting secondary phrases that will also contain the primary keyword. For example, you need to choose...