You are a savvy entrepreneur and have implemented a variety of Search Engine Optimization (SEO) strategies to help you with site rankings and marketing. It is likely you have placed keyword rich knowledge based resources on your website and you may have used SEO strategies in your Meta tag and Meta title information. However, there may be a strategy you missed.
Optimized Photos
Using the alt attribute when placing photos may provide increased exposure to your site. Like Meta tag and Meta Title information, this attribute is not visible to your site visitor, but it does allow you to place keyword rich descriptions to your photos that ARE indexed by many search engines. Obviously you would not want to stuff the photo with keywords because most search engines look for this type of abuse (one to three keywords or phrases is enough). We will look at how to develop the photo strategy in just a bit.
The motivation for Search Engine Optimization is to allow search engines to find as much keyword specific information about your site as possible. As a conscientious web site owner you try to find ways to help the search engine understand your site better. In turn, the...
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