A query is simply a name for the word or two that people will type into a search engine box when they are looking for something specific on a popular search engine like Google or MSN. The fundamental components of these queries are called keywords as they are the simple every day terms that people use to look for products and services. The major search engines note these words in database records that on the major engines such as Google and Overture can be accessed for free. This allows you to determine the popularity of a keyword simply by looking up its ranking or the number of “hits it has had on a keyword inventory tool. Both Google and Overture have excellent keyword inventory tools that tell you what people are looking for when they search for something on the World Wide Web.
A query term can be one word such as curling iron or it can be many words such as Con-Air tourmaline ceramic plated curling iron. Knowing what these query searches are is critical to the successful promotion of your website both within its pages and outside.
The key to choosing the right keywords is to know what keywords and commonly used short keyword phrases are commonly used to...
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