I heard a radio advertisement the other day for a website that featured unique hand crafted items that interested me. I wanted for the website address, but when the website address took ten minutes and several backslashes, dashes and dots I gave up and figured why bother.
If you are looking to boost your efforts in Search Engine Optimization (SEO) strategies you may take a look first at your website address.
The advertisement I heard was most likely due to either a free or coopable web host that provides a place for the store to exist, but includes their website information followed by the sub domain for the business.
It could be that your website needs a makeover or you may even want to abandon your current design and start over using SEO strategies.
Spend some time at your favorite domain registry and look at website names that match your business. If you cant find a domain thats an exact match for your business then you can always focus on some of the primary product or services you carry.
There was a time when purchasing a domain was expensive, but the price in many cases is now less than ten dollars per year. There is no reason to have a...
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