The first thing you should know about SEO is that Consistency is the key word.
Because of that, in this first article I will cover the immediate things that relate to solid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting. Lets review first 5 areas:
Search Engines Rank web pages, not web sites.
You should have unique Titles, Descriptions and Keywords in your pages. Therefore, there should be only one page per keyword phrase you are targeting, highly focused
on that phrase. You can also target as many related combinations of your phrase as searches are using to find it, as long as you have individual pages focused for them.
Your web site has to be relevant to searchers, not just the search engine. One very important area of SEO is to be well-balanced. There many variables that matter when it comes to optimizing a site, there is not a specific area were all the effort should be on. Instead focus on achieving a Top 10 Position, and here is why:
It is OK to be number 5 or number 3 in any given rank If you are in the 1st spot and you are clicked simply because...
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