Search engine optimization or SEO refers to optimizing the web pages of a website as per the algorithms so as to achieve high rankings of the website in the various search engines. With the help of search engine optimization, you can place your website in the first few positions in a search engine for a strategically defined set of keywords. The higher the ranking of the website, the better are the chances of increased traffic to it. This leads to more sales and more customers.
SEO is a growing trend in India. With more and more Indian consumers and Indian SEO companies waking up to online marketing and online shopping for products and services, we can expect a major boom in search engine optimization in India few years down the line. For Indian companies, the internet is the greatest boon for marketing and reaching out to potential customers. This is so because the horizons of marketing on the internet are limitless and a company can reach absolutely targeted potential customers all across the world.
SEO has become the most discussed topic in marketing in India, these days. And since no one can ignore the fact that it will be the most important marketing medium,...