Search engine optimization is not for every site. For instance if you have a site about presenting excellent English grammar or if you are selling writing skills the awkwardness of putting together paragraphs with keywords can make it look like you dont know how to write at all. This is because successful SEO often involves the repetitive use of words as well grammar mistakes such as a lack of capitalizations and misspellings in order to mimic the kind of phrases that a potential customer might put into a search engine box as a query. If your business requires something that is precise, SEO copywriting can make you look incompetent, especially if you are not very good at writing SEO in the first place.
Another misconception is that including search engine optimized pages in your web site are a guarantee of high ranking. If that were true, then every single site that has tried this would be number one on the web. The truth is that different search engines have different methods of categorizing what they choose to index or leave out of their ranked search engine pages. Some go by the number of hits, others by content and others by functionality of your site. This has lead...
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