I have been on the Internet for a long time. At least I have been doing marketing a long time in relation to the Internet as a commercial entity.
Around the end of 1995 I speculated in domain names, learning about keywords and phrases and how they help the search engines find the content you are providing at your website.
I continued to learn about keywords and as search engine optimization became a necessity I was ready to use what I had learned about keywords and phrases, domain names, search engines and content.
There were quite a few people, say a couple of hundred who really knew how to use keywords to optimize websites.
However, then it was to help search engines do a better job of indexing all of the content on the web. Now it seems the roles are reversed and the search engines are in charge. At least many seem to think so.
Now there are also a lot of people, thousands, who claim to know all of the search engine secrets and some claim they can get you top listings if you just sign up with them, buy their Ebooks, buy their videos, or buy their software.
I always have a hard time with the math. If these guys can guarantee you a top...