One of the most lauded dreams for Search Engine Optimization (SEO) is to have the coveted top spot in a search engine for a particular keyword or phrase. The belief is that if you work hard enough at SEO techniques you can get the number one spot and your financial future is set.
The thing that isnt always taken into consideration is that a sight can be perfectly optimized. That same site can achieve the number one position for a particular keyword or phrase and still be a site consumers do not like to visit.
It is possible to visit a variety of sites that rank # 1 for a particular keyword or phrase and discover one of two things, 1) the sight doesnt really have much to do with the keyword or, 2) the site is not well organized or is hard to navigate. In both cases the back button will be used quickly and the consumer will continue their search with a mental note of which site to avoid in the future.
You dont have to be number one to gain significant site traffic.
If you work to ensure your site is keyword rich and the site is easy to navigate you may be surprised how well your site actually performs with those whose opinion matters the most actual...
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