WordTracker.com provides both a free and fee-based service to help you in finding keywords or phrases that will assist you in developing word lists for Search Engine Optimization (SEO) strategies.
Obviously the fee-based software provides several upgraded features that can be a real benefit to business, but the use of the free keyword search can help you see what might work best for your online company.
WordTracker indicates, The best keywords are those words and phrases commonly typed in by your potential customers, but which aren’t used much on your competitors websites.
Did you catch that. The best keywords are not necessarily the words that you would most likely think of using when evaluating your business. It is looking for words that poteital customers use to find what you sell, but are not being used by your competition.
In essence when you use these words you can begin to develop an improved site ranking because you used these words. You dont have to guess which words are best to use, you simply find those keywords that fit and are not currently in use by other similar online companies.
The cautionary tale in this scenario is...
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