The idea of adding SEO to your web copywriting efforts is to get more clicks, not turn people off with paragraphs that are stuffed with keywords. There are two techniques that you can use that both the search engines and people find attractive when they are reading web copy. One technique is to employ the use of rhyme in your copy and the other is to phrase your sentences like questions.
Studies have shown that advertisements that rhyme or have a lyrical rhythm are more memorable than ones that dont. If your domain name or the first sentence of your web copy rhymes then people are more likely to input that phrase into a search engine. Of course coming up with a suitable rhyme, especially one that is key worded can be quite challenging especially if you are trying to fit just a couple of lines on an advertising button or a banner. To help you write such copy try thinking of it as a haiku where you have about five to seven words to completely express your entire idea. The limited number of words that you have when you rhyme also help you focus your services as well as help you set the tone for your business. The absolutely best SEO short advertising sentences will even be...
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