The best way to make PLR content (public label rights) work for you is to find free material that is in a niche that is currently hot or trendily. If you dont know how to do this then try imitating what hot PLR content sellers such as Norm Hallet and Vic Johnson are doing. It is also a good idea to note how the successful sellers are marketing their product and then simply imitate their selling methods the best that you can.
A simple and efficient way to make money from your public label rights content is to turn it into a mini e-course. This is a series of educational special reports that are sent to your subscribers by email. One of the intentions of this content is to help you build your own email list filled with returning customers.
Yet another to way to increase your web presence and therefore ultimately your profits is to create niche articles from existing PLR content and then use the content for syndication. Good sites to submit them to are ezinearticles.com and goarticles.com. You can also put these articles up for sale or on your blog. At the bottom of each article is a back link to your site and of course the more back links you get the more traffic...