Key words and key phrases are the site words which/that are matched with the search words or phrases of end audience using search engines are known as keywords and key phrases. Its used to promote and market a web site by improving search engine rankings. In SEO Services Delhi Company (e-fuzion) key words and key phrases used for off page optimization. The key words and key phrases are used as the anchor text to link to the site. Search engines specially Google attach lot of importance to the anchor text hence if there is a key word in it, the site gets promoted for that key word. The key words and key phases are also used in SEO Services Delhi (e-fuzion) to advertise, promote and market site with PPC and PPI. These are also used to create key word rich pages- where a specific key word and key phrase is repeated to get top ranking for that particular web page for a particular keyword. The strategy is to target one keyword or at maximum two, per page. Once these KRPs are produced it is easier to get these pages ranked with search engines. These pages then have links to other pages in the site and hence serve as the passage way for inviting in occurrence to investigate the site...
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