Search engine optimization and search engine marketing both are intrinsic part of Internet marketing efforts. But there is some confusion as to which one is better strategy in return on investment (ROI) terms. This article helps clear some of the doubts.
SEO vs. SEM The ROI Myth Busted
Return on investment (ROI) is one of the deciding factors for any course of action involving investment of resources. For quite sometime now, a debate has been raging on whether search engine optimization (SEO) has better ROI than professional search engine marketing (SEM).
In fact it has become a bit of a myth that it is easier to get good ROI through SEO than it is to get the same ROI through SEM. Two facts have helped evolve this myth SEM involves click costs while SEO works through free traffic. Lets see whether this myth holds any water.
Well, a closer look tells us that this myth doesnt have any truth in it and there are several reasons for that. In this article though, we will deal with just one reason: the landing page difference.
In SEM, you decide the landing page your visitors will see. In SEO, a search engine spider decides on the landing page...
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