A definition of longtailing (a form of search engine optimization) and how it is used as an SEO strategy for enhancing product pages and catalogue pages.
Longtailing is a form of search engine optimization that is also called catalogue SEO. The reason it earned this nickname is because of the long metatags that are attached to every image, product description and product number on a merchants website. There is also an emphasis on making sure that every photo has a keyword-optimized caption and properly structured labeling. The idea is that if each product is meticulously labeled and properly described it will appeal to the search engine spiders simply because the information is so targeted and accurate.
This form of SEO is so obvious and simple that people simply dont even think of utilizing it. The only situation in which you may not be able to deploy it as an effective search engine optimization strategy is if for some reason your website doesnt allow it. http://Bravenet.com is a cheaper website that is a good example of a host that does not comfortably allow metatags.
If you have a catalogue style site that does not seem to be turning over any business...
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