What is SERP
A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results will include a list of web pages with titles, a link to the page, and a short description that will show how the search keywords have matched in the content of a website page. A SERP may refer to a single page of links returned, usually ten websites. However, you can increase the number of results returned by specifying either 10 or 20 or 30 or 50 or even 100 in Google! search query.
Why High Position in SERPs
If you have a website, surely there is a reason for you to have published it. The basic reasons are to establish your business presence, to earn some money by selling your products, to make Business Information available, to establish your presence in the business that you are involved in. Many more reasons can be listed but we shall leave it at that.
Consider the following facts:-
a) 85% of all web sites are found through the search engines
b) 99% of users search only the top 20 engines
c) 91% of all users VISIT ONLY THE FIRST PAGE of search results
In view of the above...