Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers.
Server Logs
Typically, there are two server tools available to you. Server logs are on your server and analyze site activity. The log keeps track of the files created on the server, the number of times there is a request for the file, where the hit came from and the exact phrase typed in by the person accessing the page of the site. Every system is different, but these basic elements should be included.
The second tool, a traffic analysis program, is pretty standard for most hosting companies, but you may have to ask them to turn it on. The programs analyze the raw data from your server and convert it into fascinating charts, diagrams and statistics. Most of the information is overkill. You have to be careful not to get overwhelmed by numerous ways to look at the data. Try to focus on the following information:
1. What sites are sending you visitors?
2. What search engines are sending you traffic?
3....
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