Its that time of year again and your organization is getting ready for its next big conference, and it feels slightly overwhelming. You may even feel in your heart everything that could go wrong. Perhaps, its time to take the guessing out of planning and begin to take care of what you can control when planning your next conference.
Streamline
First step always is to streamline your tasks; make sure to create a plan before you begin the event coordination. It is imperative to make sure you know the direction you are going before you start. Make a list prioritizing from beginning to end; from finding the right speakers to developing the right promotional plan that meets your organizations vision.
Know your Target Audience
Second, evaluate your organization and the people you are trying to reach for your conference. Prepare the right topics with the right speakers, to ensure you are connecting with the right audience. A communications plan is essential for everyone involved so you can put the focus of the conference back to the direction of its people.
Promote Early
Third, get the word out early, and give people something to talk an...
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