Seven Simple Ways to Optimize Your Site for the Search

Seven Simple Ways to Optimize Your Site for the Search Engines

Would you love to know the secrets of search engine optimisation? Here’s a seven step guide to improving your ranking in the search engines.

First you need to find what people are looking for when they visit your site. Researching what actual words people type in to search engines is vital, these are your keywords.

Do your research on your keywords using Overture and Wordtracker. Overture will tell you how many people are searching on particular words or phrases. Wordtracker gives you an idea how much competition there is for those keywords.

Once you have your list of keywords, then you are ready to optimise your website. I say keywords as, with increasing competition on the internet, you are more likely to have success with keyword phrases or a group of keywords, than with just one keyword.

There are just seven easy steps:-

1. Name your site appropriately – if your site is about cat food, then include the keywords cat food in the title of your site
2. Ensure that your keywords are included in the page title

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