In the fall of 2006, Business Week Online reported that a New York Jewelry store named American Pearl added an online store to their brick and mortar storefront in 1997. This may not be news, but what happened in the years since they launched into ecommerce is nothing short of astounding.
Following the addition of online sales the growth of the company increased 20% annually. By the fall of 2006, more than three quarters of their business was conducted online with annual sales at nearly $20 million dollars.
This report may leave dangling dollar signs in your mind. However, the truth is adding an e-store as an expansion of your existing business is a long-term investment that will require as much from you as when you started your storefront. A start-up as an online only company may be equally as hard.
So, what are some of the basics for online business success?
1) What are going to sell? Do some preliminary market research. Theres nothing worse than developing an idea that no one is interested in. Make your online market one that is consumer centric.
2) Get a plan it is important to have an understanding of where you want to go and how you...
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