Understanding how visitors will view your sales message and how theyll respond to it is a challenging prospect for any online retailer. But studying consumer behavior can help you make adjustments to your marketing campaign that will improve your click through rate and help you convert more shoppers into buyers. Andy Jenkins, founder of online business forum http://StomperNet.com, shares three tips to help you maximize your marketing dollars:
Continually Listen to Your Visitors
A/B testing is a great way to discover which of your PPC ads are converting effectively. But just because you find an ad that works well doesnt mean you should stop testing all together. Once youve identified which creative ads serve you best, you can continue split testing by creating ten ads nine of them identical to your proven ad, and one of them different. This allows you, not only to continue introducing new ideas into your campaign and testing them in isolation, but also to maintain your business cash flow by sending ninety percent of your traffic to the ad version with the proven, solid click through and conversion rates.
Match Your Message to Your Market
When a...
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