Before the Curtain Rises
Well before any performance, dancers invest time building a solid foundation. Its this foundation not the costumes, lighting or even music that enables them to give a persuasive, moving performance that connects with their audience.
With effective marketing, the same sequence applies. Before the curtain rises on your attempts to attract clients, make sure youve mastered the basics first:
Get aligned. Dancers spend years learning how to align their body properly for balance and how to keep “knees over toes” to prevent injury. What have you done to align with your customers worldview? Do you really understand what keeps your clients up at nightwhat their real problems are, which may or may not have anything to do with what you currently offer? What are you doing to stay aligned? Do you say no to opportunities that arent within your niche? Do you still have a “Plan B” in case your current direction doesnt pay off or have you fully committed to finding a good niche and making it work? How aligned are your services and pricing with what really sells in todays market?
Build strength. Accomplished dancers...
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