Setting up an internet shop can be very confusing and bewildering, especially if you are someone with very limited technical knowledge. With hoards and hoards of solutions available, offered by thousands upon thousands of website design companies and software developers, it is easy to choose a system that may not necessarily suit your business. Many companies have spent a lot of money on their ecommerce website solution, only to find that it does not work for their business. Unfortunately for them, this usually means a trip back to the drawing board, arguments with their developer and inevitably the need to spend more money so that the site will work in exactly the way they want to.
So what can be done to make sure that the shopping cart solution you choose is the right one for your business? First of all, you must have a clear idea of what you want to achieve from the site. Spend some time to make good notes and write down a clear and concise plan and method of operation for your site. If will help very much if you take a good look at your competitors websites, especially the successful ones.
Visit your competitors sites, browse through the various sections,...