I deal with many questions from curious website owners everyday. One question I have a new answer for is, “Should I use META tags on my site when do search engine optimization?” Old Answer: It couldn’t hurt, but don’t worry about them, the search engines ignore them for the most part. New answer? Read on…
Should I really use a META tag? Really?
The new answer is yes, you should use META tags on your site. The keyword META tag is still not used by search engines but when submitting to directories, a valuable use of time by the way, the META keywords are used in many cases to automatically fill in the keywords for your site in that directory.
Even more amazingly, the META description tag has soared in importance. How so you ask? Google has started showing the META description in its search results when certain criteria are met.
The criteria being used appears to be very simple, unlike many of the other things Google does. When the keyword or search terms appear in the META description, the META description is used instead of the snippet of text containing the keyword on your page.
For example, if you do a search in...
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